Sport has the power to transform and empower us. As one of the world’s leading sports brands, PUMA should be bringing people together.
Instead PUMA is working to support apartheid Israel’s grave human rights abuses against Palestinians.
PUMA shareholders are meeting in Germany to talk profits and celebrate its 75th anniversary.
Palestinians instead are marking 75 years of apartheid Israel’s oppression and dispossession.
PUMA supports Israel’s illegal settlements on stolen Palestinian land. Palestinians and people of conscience around the world are calling on PUMA to end its complicity.
Learn more and join the campaign.
PUMA is the main international sponsor of the Israel Football Association (IFA). The IFA includes football teams in illegal Israeli settlements on stolen Palestinian land in its leagues and advocates to maintain them.
Israeli settlements are land grabs that form an integral part of apartheid Israel’s military occupation. They are illegal under international law. Settlements forse indigenous Palestinians off their land, rob Palestinians of natural resources like water and farmland, and deny Palestinians their right of movement, meaning that they can’t travel freely inside and out of their own homeland.
But, instead of listening to Palestinian sports teams, PUMA’s ignored them – choosing to continue to whitewash grave human rights abuses.
As PUMA celebrates its 75th anniversary, Palestinians are marking 75 years since the Nakba, or catastrophe, when between 750,000 and 1,000,000 Indigenous Palestinians were forcibly driven from their homes by pre-state militias and, later, the Israeli army. The Nakba has never ended. It is ongoing, and PUMA is complicit in Israel’s violence and dispossession of Palestinians that are at the core of this ongoing system of oppression.
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