THIS IS
PUMA

Sport has the power to transform and empower us. As one of the world’s leading sports brands, PUMA should be bringing people together.

Instead PUMA is working to support apartheid Israel’s grave human rights abuses against Palestinians.

PUMA shareholders are meeting in Germany to talk profits and celebrate its 75th anniversary.

Palestinians instead are marking 75 years of apartheid Israel’s oppression and dispossession.

PUMA supports Israel’s illegal settlements on stolen Palestinian land. Palestinians and people of conscience around the world are calling on PUMA to end its complicity.

Learn more and join the campaign.

Write to PUMA CEO and shareholders now:

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Dear PUMA CEO and shareholders,

On May 5, 2021, the very same day that PUMA shareholders met to discuss profits, Israeli soldiers shot and killed 16-year-old Saeed Odeh, a promising young Palestinian football player.

On May 11, 2022, the very same day that PUMA shareholders met to discuss profits, Israeli soldiers shot and killed another 16-year-old Palestinian footballer, Thaer al-Yazouri.

This year, as PUMA shareholders prepare to meet to discuss profits, Israel has just carried out yet another military assault on besieged Palestinians in Gaza.

These are not just tragic coincidences and they occur with PUMA’s complicity. They are a testament to just how often Israel’s apartheid regime kills Palestinians, young and elderly, athletes and artists, scholars and students, professionals and artisans, mothers, fathers, sons and daughters. In just the past 15 years, Israel has killed more than 6,000 Palestinians and injured over 145,000.

Israel’s apartheid regime robs Palestinian land and resources; bombs Palestinian cities; demolishes Palestinian homes; incarcerates Palestinian political prisoners; restricts Palestinian access to water, farm land, and electricity; destroys Palestinian agriculture; and prevents Palestinian movement.

Palestinians are now facing the escalating violence and dispossession of Israel’s most far-right, racist and fundamentalist government ever.

PUMA claims it has a “devotion to universal equality.” That can’t be true as long as PUMA is complicit in Israel’s apartheid regime.

PUMA is the main sponsor of the Israel Football Association (IFA). The IFA includes football teams in illegal Israeli settlements on stolen Palestinian land in its leagues and advocates to maintain them. Israeli settlements constitute a war crime according to international law.

As PUMA celebrates its 75th anniversary, Palestinians are marking 75 years since the Nakba, or catastrophe, when between 750,000 and 1,000,000 Indigenous Palestinians were forcibly driven from their homes by pre-state militias and, later, the Israeli army.

The Nakba has never ended. It is ongoing, and PUMA is complicit in Israel’s violence and dispossession of Palestinians that are at the core of this ongoing system of oppression.

PUMA’s support for a brutal apartheid regime that guns down young footballers has led sports teams such as the Oakland Roots, Luton Town, and Qatar Sports Club to drop PUMA. More than 138,000 people around the world have joined the call from 235 Palestinian sports teams to boycott PUMA until it stops supporting Israeli apartheid. Complicity in apartheid is the antithesis of “devotion to universal equality.”

I join them in calling on PUMA to end its shameful contract with the Israel Football Association.

Until then, we will continue to Boycott PUMA.

Sincerely,

PALESTINIAN TEAMS AND ATHLETES CALL TO #BOYCOTTPUMA

PUMA is the main international sponsor of the Israel Football Association (IFA). The IFA includes football teams in illegal Israeli settlements on stolen Palestinian land in its leagues and advocates to maintain them.

Israeli settlements are land grabs that form an integral part of apartheid Israel’s military occupation. They are illegal under international law. Settlements forse indigenous Palestinians off their land, rob Palestinians of natural resources like water and farmland, and deny Palestinians their right of movement, meaning that they can’t travel freely inside and out of their own homeland.

But, instead of listening to Palestinian sports teams, PUMA’s ignored them – choosing to continue to whitewash grave human rights abuses.

75 REASONS TO BOYCOTT PUMA

As PUMA celebrates its 75th anniversary, Palestinians are marking 75 years since the Nakba, or catastrophe, when between 750,000 and 1,000,000 Indigenous Palestinians were forcibly driven from their homes by pre-state militias and, later, the Israeli army. The Nakba has never ended. It is ongoing, and PUMA is complicit in Israel’s violence and dispossession of Palestinians that are at the core of this ongoing system of oppression.

  1. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  2. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  3. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  4. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  5. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  6. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  7. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  8. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  9. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  10. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  11. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  12. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  13. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  14. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  15. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  16. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  17. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  18. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  19. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  20. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  21. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  22. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  23. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  24. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  25. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  26. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  27. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  28. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  29. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  30. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  31. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  32. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  33. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  34. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  35. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  36. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  37. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  38. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  39. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  40. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  41. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  42. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  43. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  44. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  45. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  46. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  47. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  48. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  49. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  50. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  51. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  52. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  53. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  54. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  55. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  56. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  57. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  58. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  59. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  60. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  61. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  62. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  63. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  64. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  65. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  66. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  67. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  68. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  69. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  70. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  71. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  72. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  73. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  74. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians
  75. PUMA is complicit in Israeli apartheid oppressing millions of Palestinians

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